Envisioning a new category through strategic foresight and scenario building

Nordkapp collaborated with a large player in the food industry to use strategic foresight to envision a new category in a unique white spot in the market. We collaborated closely with key stakeholders to synthesise existing and past exercises to create a big picture going forward through scenario building.

Through a combination of qualitative and quantitative research, work sessions and business design. We mapped out potential future business areas where the company could drive more sales with responsibly conscious products. With strategic foresight and business design, we formed an objective outside-in point of view on the recommended actions and roadmap, three and high-level scenarios for a five year horizon.

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