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Operations, General Inquiries
Matti Mölsä
Interim Managing Director, Partner
+358 40 727 3094matti@nordkapp.fi
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Sales & Business Inquiries
Ilkka Haavisto
Business Development Director, Partner
+358 40 511 9038ilkka@nordkapp.fi
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Press, Talks and Coaching
Sami Niemelä
Partner, Creative Director
+358 50 528 9265sami@nordkapp.fi
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Finance & Administration
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Disclosed FMCG Corporation
Working with a leading FMCG company in a crowded market landscape.
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Client

Confidential

Year

2020

Team
Jutta Johansson
Jutta Johansson
Sami Niemelä
Sami Niemelä
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Defining an ecosystem of digital-led opportunities for an established company

Nordkapp worked with a leading FMCG company to clarify their digital portfolio, ecosystem and approach in a crowded market landscape.

We reviewed and, where necessary, challenged their existing materials and data in terms of current and future markets, businesses and customers. In addition, we supported this with a qualitative market analysis and identified additional opportunities in the market, and defined value propositions and growth drivers for each digital channel.

Outcomes
  1. Prioritised action plan
  2. Ecosystem definition & visualisation
  3. Development roadmap for the digital channels
  4. Recommendations to proceed with unified purpose based digital portfolio and ecosystem.