Design Director, Strategy
Anticipating and envisioning possible futures to understand the risks and best bets to make the decisions — not predictions.
We map the potential and desirable future opportunities and scenarios. Our foresight work focuses on the transmission of insights about the future into decisions today. We collect qualitative and quantitative evidence to form an understanding of possible futures.
We build a dialogue with what could be what works, and what is a meaningful direction to take. Through our facilitation, we ensure strategic adaptation generates impact within your business landscape. In practice, this translates to an ongoing, iterative process of hypothesis, experimentation, learning, and action.
Together, we define the north star and make your desired future vision come alive through storytelling. By identifying and communicating the most critical assumptions and needed actions to reach your goals, we map and build a consistent way forward.
Bridging foresight, opportunities and insight with business experiments to define directions and plans to make the change concrete.
Customer and Consumer insight
We study the market and business landscape, your customers and their thinking, behaviour and motivations. Through in-depth qualitative and quantitative understanding, we discover the insights that really matter and generate impact for your business.
Weak signals and futures insight
We work to understand the trends, leading future drivers and disruption in the context of your business. By communicating their implications, and the larger impact in the future, we help your business to remain relevant. The outcome will be an insight analysis presenting the meaningful signals, trends and emerging drivers that inform your decision-making.
Current state analysis
We analyse the current state of your organisation and its surroundings through qualitative interviews and observations and enrich the insights with available quantitative data. By synthesising and visualising the intangible, we help you to identify the opportunities for improvement, growth and joint learning.
Understanding the white spots in market and human behaviour, and identifying and selecting opportunities for growth.
Through scanning qualitative and quantitative data, we recognise opportunities, risks and possible white space areas in the chosen context. By prioritising the most potential opportunities together, we define drivers on desired future direction(s).
Once we understand the system and the opportunity space we want to capture, we build interconnected roadmaps from today to the desired future states and back. By mapping tangible routes and decision points, we make embarking on the chosen path clear and effortless.
Scenarios tell us about potential future business opportunities and how we could get there. By identifying driving forces and critical uncertainties, we develop the plausible scenarios of what’s possible, preferred or even undesired (wild cards, black swans). By combining scenarios, insight and understanding we drive the strategy and shape of the organisation.
Turning strategy into tangible propositions and successful outcomes for chosen customers.
Value creation and evaluation
We define the value creation methods for your current or future products, services and solutions. We evaluate and iterate them with customers, end-users and your stakeholders, according to business potential and agreed impact metrics.
Value propositions and business modeling
We define brand, product and service level value propositions to position your business in the existing, or emerging market you want to be in. Through a joint process, we create an offering and business model that stand out and speak to your customers and stakeholders.
We build a rich understanding of your current and future customer segments through qualitative research. The process enables you to dig deep into the similarities and unique differences in customer behaviour, motivations and thinking. We help you to understand what motivates people and what is the unique value they are after, now and in the future.
Portfolio creation and definition
We structure, simplify and visualise your portfolio of products and services based on researched insights. Through the collaboration, we make sure the individual components of your portfolio fit together in an unified manner. This enables you to focus on the things that matter most, while keeping your communication consistent and to the point.