My Telia – Self Care Experience Made Easy
In 2017, two of the leading Finnish teleoperators, Sonera and Tele Finland, became one seamless Telia. There was more than 14 different apps and digital touchpoints. We knew what we had to do: simplify and unify.
The Minun Telia app (My Telia) was created together with customers, in extensive workshops, interviews and road shows. The app soon became the heart of the customership by making everyday life easy, personalized and fun. Churn decreased by 85% and the number of call-to-action clicks increased by more than 2000%. This fully featured self-care app is still in active use & development some 6 years later.
- First class operator self-care app
- App Design System for maintaining consistency and supporting fast iterations over multiple years