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Operations, General Inquiries
Matti Mölsä
Interim Managing Director, Partner
+358 40 727 3094matti@nordkapp.fi
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Sales & Business Inquiries
Ilkka Haavisto
Business Development Director, Partner
+358 40 511 9038ilkka@nordkapp.fi
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Press, Talks and Coaching
Sami Niemelä
Partner, Strategic Designer
+358 50 528 9265sami@nordkapp.fi
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Finance & Administration
Elisa Lipponen
Finance and operations specialist
+358 45 270 3604elisa@nordkapp.fi
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Telia
My Telia app — Self Care Experience Made Easy
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Client

Telia

Years

2015–Present

Team
Teppo Kotirinta
Teppo Kotirinta
Annukka Alasko
Annukka Alasko
Shakti Dash
Shakti Dash
Helmi Domínguez Vanha-aho
Helmi Domínguez Vanha-aho
Tuukka Sassi
Tuukka Sassi
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My Telia – Self Care Experience Made Easy

In 2017, two of the leading Finnish teleoperators, Sonera and Tele Finland, became one seamless Telia. There was more than 14 different apps and digital touchpoints. We knew what we had to do: simplify and unify.

The Minun Telia app (My Telia) was created together with customers, in extensive workshops, interviews and road shows. The app soon became the heart of the customership by making everyday life easy, personalized and fun. Churn decreased by 85% and the number of call-to-action clicks increased by more than 2000%. This fully featured self-care app is still in active use & development some 6 years later.

Outcomes

  1. First class operator self-care app
  2. App Design System for maintaining consistency and supporting fast iterations over multiple years