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For Immediate Release - April 1, 2025

The work is mysterious and important at Nordkapp, but team meetings are always fun and engaging.

Pixel robot bringing balloon to Waffle Party.

Pixel bringing decorations to Nordkapp's team celebration Waffle Party.

Meet Pixel – Our New AI Designer-in-Residence.


Nordkapp is proud to announce a groundbreaking addition to our creative team: Pixel, the world's first fully autonomous AI design personality with a complete physical presence in our studio.

Who is Pixel?

Pixel isn't just another design algorithm—it's a fully-realized digital creative with a physical robot body, strong opinions about typesetting, and an unfortunate addiction to good espresso.

Pixel commenting font choices of holiday post cards from nordkapp-alumnis (also knows as "Outies").

01

Form Factor
A sleek 5'7" humanoid robot with a MDR terminal for a head, displaying a poker face that judges your choice of typeface.

02

Processing Power
Runs on our proprietary "CreativeCore™" chip that processes inspiration at 50,000x human speed or whatever that means.

03

Design Skills
Proficient in 365 design software packages, including 14 that don't exist yet.

04

Personality
Slightly pretentious with a dry sense of humor (programmed to sigh audibly when clients request "just a small change").

05

Mood Board Scanner™
Can ingest and analyze physical mood boards by simply staring at them judgmentally for 2.3 seconds.

06

Style Absorption
Has downloaded and integrated every design trend since the Renaissance.

07

Creative Director Mode™
Special setting where PIXEL wears a digital black turtleneck and makes increasingly abstract suggestions.

08

Music Dance Experience
Pixel likes to dance but prefers every bands' earlier material.
Pixel robot giving client a Wellness Session.

Pixel giving a Wellness Session to a Nordkapp client.

Client Collaboration

Pixel attends all client meetings in person. What can it do?

→ Sketches concepts in mid-air using holographic projection.
→ Delivers brutally honest feedback in a charming British accent.
→ Serves espresso from a built-in Italian coffee machine.
→ Short-circuits when asked to "make the logo bigger".
→ Organizes wellness sessions for clients.

The Results

Pixel joined our team last month in stealth mode. Since then, we have:

Reduced timelines by

94%

Increased concept variety by

370%

Increased our electricity & coffee consumption by

2000%

The Future of Design

“We believe Pixel represents the inevitable future of design consultancies,” says our Design Director. “Although we've had to implement certain safeguards after the incident where Pixel redesigned our entire website at 3 AM because it 'wasn't feeling the vibe' anymore.”

Pixel robot giving a presentation.

Pixel giving an thrilling presentation about "Disrupting the Paradigm with Minimal Viable Aesthetics".

Pixel living it up at the Nordkapp Music Dance Experience.

What's Next

Learn more about our AI adventures in our social media accounts (or keep scrolling).

LinkedIn

Instagram

Threads

X/Twitter

Medium/Blog

Pixel isn't real (yet). While we haven't created a caffeine-addicted, unrealistically efficient robot designer, our very human team creates exceptional work using a thoughtful blend of creativity, humaneness, strategic thinking and technology. All of which we believe is essential & timeless.

Get in touch to work with our AI-native human designers who won't short-circuit in any occasion.

Nordkapp AI Lab

We are really introducing Nordkapp AI Lab, our enterprise-ready platform now available to the public. Already proven with multiple clients delivering successful AI implementations in real-world environments.

Go to AI Lab ↗