Nordkapp

Netcycler is an environmentally conscious startup with a visionary concept for an e-trading service. We helped Netcycler define a solid service strategy and key drivers for further design and development.

Discovery Phase

During the discovery phase we, together with the client, studied the client's business model, competitors and end users. Best practice functionality benchmarking and a brand attribute study with semiotic analysis was included in the process. All the data was analyzed and grouped for further elaboration.

Elaboration Phase

During the elaboration phase we moved, step by step, from strategic key drivers to rough paper prototypes and, finally, detailed wireframes of the service. Along the way, we used a double diamond style process where ideas were expanded to extremes and then contracted back to core functionality. This was done within our internal team, as well as with the client’s core team.

Refinement Phase

The actual user interface and the basis for visual communication were developed during the refinement phase, when the client was already programming the back-end based on wireframes from the previous design phase. Rough mood boards were refined to bring actual website layouts alive, along with a concrete, 'hands on' brand manual for the client to use for further development.

Results

Nordkapp helped Netcycler sculpt a service strategy and provided a basic toolset for in-house service development with an international market focus. Netcycler is currently building the site. It is in the beta development phase.

www.netcycler.fi